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Ask.com takes leadership in Search Engine Privacy

Search Engine Wanabee (opens in new tab), Ask.com, has launched a new service called AskEraser for its Ask UK and Ask.com users.

This is a new privacy feature that allows users to delete their search data activity, including their IP address, user ID, session ID and their query text.

You can turn AskEraser (opens in new tab) on and off at will but it is not be retroactively applied - i.e previous Ask.com search can't be deleted.

Earlier this year, Ask.com took the bold step of completely disassociate search history from a user's IP address and User ID information after 18 months.

The moves, Ask.com says, have been prompted by users' feedbacks and concerns about their privacy.

In comparison, Google allows you to delete some or all of your web history (which includes everything from Sponsored links to Videos and maps).

Ask is slowly catching up on Microsoft's MSN/live (opens in new tab) search engine as it registered a two-digit rise in October 2007 with more than 10 million searches being carried out on the search engine every day.

Désiré Athow
Contributor

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at ITProPortal.com where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.