UK leads Europe's Digital scoreboard

UK punters enjoy some of the lowest prices in telecoms deals according to an Ofcom report published yesterday.

Around 40 percent of UK households have taken out a bundled service that brings together landline, TV and internet for a fixed fee; with an average price of GBP 25 for a triple play package, lower than the other countries in the report.

UK households also have the highest take-up of digital television out of the dozen of countries surveyed, with more than three quarters of households saying they are digital (which means that they have either satellite or cable or Freeview).

Another notable aspect of the Ofcom report is the fact that UK dwarfs the rest of the world when it comes to internet advertising revenues spent per capita.

Advertisers spend GBP 33 per person, that's twice the amount of money spent per capita in France, Germany and Italy combined.

Online advertising now accounts for 14 percent of total advertising spent in UK, more than the total spend on outdoor, cinema and radio advertising combined.

The paper also covered the emerging countries known as BRIC - Brazil, Russia, India and China.

Those four countries account for more than 40 percent of the world's population and have more than made up the relative stagnation of more mature markets like Western Europe and America.