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UK leads Europe's Digital scoreboard

UK punters enjoy some of the lowest prices in telecoms deals (opens in new tab) according to an Ofcom report published yesterday.

Around 40 percent of UK households have taken out a bundled service that brings together landline, TV and internet for a fixed fee; with an average price of GBP 25 for a triple play package, lower than the other countries in the report.

UK households also have the highest take-up of digital television out of the dozen of countries surveyed, with more than three quarters of households saying they are digital (which means that they have either satellite or cable or Freeview).

Another notable aspect of the Ofcom report is the fact that UK dwarfs the rest of the world when it comes to internet advertising revenues spent per capita.

Advertisers spend GBP 33 per person, that's twice the amount of money spent per capita in France, Germany and Italy combined.

Online advertising now accounts for 14 percent of total advertising spent in UK, more than the total spend on outdoor, cinema and radio advertising combined.

The paper also covered the emerging countries known as BRIC - Brazil, Russia, India and China.

Those four countries account for more than 40 percent of the world's population and have more than made up the relative stagnation of more mature markets like Western Europe and America.

Désiré Athow
Contributor

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at ITProPortal.com where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.