What’s the fuss?
What if a consumer says to his service provider, please stop using my data for bulk mailings AND anywhere you may have sent my data … either get it back or at least notify them of my wishes? Good luck! Many organizations have no way to account for which records they have transferred to whom.
While out-bound record level accountability is generally a good thing, not every mission will warrant the cost. On the other hand, some missions really should have this degree of accountability. In healthcare systems, for example, if a correction is made to a patient’s known allergies, any earlier dissemination of allergy data should trigger an immediate re-broadcast of the corrected values.
Systems engaged in transferring personally identifiable information (PII) as well as financial systems and surveillance systems are also great candidates for out-bound record-level accountability.
Without well-synchronized data … count on lots of poor outcomes as smart systems are not going to be so smart.
[BTW: One example of out-bound record-level accountability is how the US credit bureaus track inquiries on your credit report. Thanks to the Fair Credit Reporting Act (FCRA), this type of accountability makes it possible for consumers to enjoy transparency as to who has accessed their credit report.]