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Google tackles newspaper business with Print Ads

TimesOnline (opens in new tab) has learnt that Google is now planning to expand in UK, prompting calls by rival companies like ITV, that the search giant should be reined in before it is too late.

Google has started publishing adverts on a number of US newspaper titles.

Google Print Ads, which is a spin-off of Google Adwords, allows even very small businesses and traders to advertise on newspapers and has already gathered some steam in America.

Google Print Ads allow advertisers to pick a day, a page and a slot and bid on, with publishers then deciding whether or not to accept the proposal. Google would automatically benefit from a share of any successful bid.

The report did not go down well with the investors though with shares of Google falling by USD 11 on the last trading day in 2007.

Google is already the largest advertiser in United Kingdom with revenues of GBP 1.25 billion, up 40 percent on 2006, thanks partly to the fact that UK has one of the largest, always-on, broadband penetrations in the world.

Désiré Athow

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.