The European Commission, speaking through Viviane Reding, commissioner for the Information Society, wants to push forward the idea of "a single market for online media by encouraging multi-territory licensing and increasing the transparency of digital rights management."
By enacting those two proposals, the Commission hopes to make it easier for rights to be licensed for example by making this quicker and cheaper.
Furthermore, in what appears to be a veiled jibe at Apple's iTunes, the commission wants to implement a truly interoperable and user-friendly DRM system.
France and Germany for example have been outspoken about the iTunes DRM which effectively prevents music purchased on iTunes to be played back on other music players other than the iPod/iPhone/iTouch.
The Commission also called for more cooperation between ISPS, content owners and consumers in a bid to make online content more attractive and eventually grow the online content market to something even bigger than 2010 expected revenues of Eur 8.3 billion.