Financial Times (via Empire (opens in new tab)) writes that Paramount is on the verge of becoming a Blu-ray supporter which would leave Universal as the only major studio backing HD-DVD exclusively.
The business newspaper points to an opt-out clause that allows Paramount to change sides if ever Warner Bros withdrew their support for HD-DVD, which they did.
Toshiba has been the main HD-DVD backer with Microsoft also weighing heavily on that side while the rest of the HD world, including Sony, supports Blu-ray.
"Paramount's current plan is to continue to support the HD DVD format,'' Brenda Ciccone, a Paramount spokeswoman told financial website Bloomberg while Toshiba also dismissed the report as "speculative".
Blu-ray has a higher storage capacity compared to HD-DVD but the latter is generally cheaper to manufacture as it shares the same surface layer thickness of existing DVD.
But (opens in new tab) there's also a substantial number of consumers who are waiting for that battle to be won by either camp in order to purchase HD content.
Last year alone, more than 250 million DVDs were sold in the UK and there's no sign of this slowing down.