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Cisco prepares Social Networking Onslaught

In the past three years, Cisco has acquired Scientific-Atlanta, Kiss Technology and Linksys for more than USD 7.4 bn and is poised to announced a solution for the home market which could seriously undermine Microsoft's and Apple's hegemony.

ITWire (opens in new tab) says that "Cisco has for weeks now been letting information trickle out about its Entertainment Operating System (EOS), but it's rather more than an operating system: it's a software-as-a-service platform that enables content owners to easily distribute and monetise their content, and it's prompting leading commentators to ask if Cisco could be the next Facebook."

According to the Wall Street Journal (opens in new tab) (via, "Cisco plans to host the software on its own servers, charging companies a monthly fee to use it. This is a new business model for Cisco, but one the company has gotten familiar with through its acquisition of the collaboration technology provider WebEx."

Although that this is unchartered territories for Cisco, "This is not something we are going to walk away from," said Mike Kisch, Cisco's Consumer Marketing Director as reported by The Register (opens in new tab). "This is not a peripheral initiative for us. The key message now is we are already deeply entrenched in this space and beginning to raise our profile."

Désiré Athow

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.