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Rumour Mill : Google to buy UK-based

A quiet start of the year and some degree of self-fulfilling prophecy (opens in new tab) have caused the markets to "buzz" over the potential acquisition of by Google with £5 per share offer.

While some, like John Battelle (opens in new tab), think that Google does not need to invest in Yellow pages because they are becoming increasingly irrelevant, others like Jemima Kiss (opens in new tab), point to the potential of such an acquisition.

By bringing together a strong brand like Yell with its Mapping services, Google could potentially make its local listings even more pertinent and therefore attract a bigger audience.

Yell would also allow Google to target the UK SME/Corporate sector more effectively.

At USD 5 bn though, Yell might be a bit too expensive for Google. That said, Yell, unlike Google other massive acquisition, Youtube, is all about Quality, not quantity.

It is the 124th most visited website in the UK but managed to generate more than USD 4 bn worth of revenue in 2007 with profits of nearly USD 500m through its online and print ventures.

Désiré Athow

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.