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US gets more of unlimited streaming videos

Informationweek (opens in new tab) writes that Netflix subscribers will get unlimited streaming video from USD 8.99 per month. That's about a third the price we pay in the UK for the TV License.

Unlimited has always been a very powerful selling point with our subscribers and a large part of what set us apart in the marketplace," said Leslie Kilgore, the company's chief marketing officer. "In talking with members about our streaming feature during the past year, it became clear that, as with DVDs, the idea of streaming unlimited movies and TV episodes on a PC resonated quite strongly. And we're now in a good position to offer that."

Although there will only be an initial batch of 6,000 films (opens in new tab) - around 7 percent of Netflix's DVD library, the cost also includes a free unlimited DVD subscription, which should sweeten the deal.

Already, US based subscribers can legally view movies for free or very cheap, courtesy of online services like Hulu.com (opens in new tab), AOL Video (opens in new tab) or Amazon's Unbox (opens in new tab).

Lovefilm has started a similar service in the UK although prices are altogether much higher.

Earlier in December 2007, Walmart, the largest DVD seller in the US had closed its video download-only merchant store because it did not perform "as expected".

Désiré Athow
Contributor

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at ITProPortal.com where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.