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What's next for Apple and Steve Jobs

Apple's shares fell by nearly USD 10 (opens in new tab), a 5.45 percent yesterday, 15th January 2008, wiping nearly USD 8bn off Apple's market capitalisation.

Markets fail to follow the optimism displayed by IDC Analyst Richard Shim who told Forbes that this was a good "fix-it" Macworld.

Apple's shares were the worse performers in the Computer Hardware sector although the shares did pick up at a later stage, mitigating the losses.

Part of this might be explained by the fact that expectations for Steve Jobs' Keynote were so high that the announcement of a single Macbook product, albeit a gorgeous one, prompted a few aficionados to start (opens in new tab) moaning and groaning.

The lack of other major products and services launches didn't go unnoticed by the fans though, while the high price of the new Macbook is sure to put some hardcore Mac users off.

But Apple has had the tendency to bounce back when least expected; with Steve Jobs refocusing on the lucrative iTunes brand means that Apple can look forward to another bumper quarter yet again.

Désiré Athow

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.