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Apple Share prices tumble down

Apple shares have (opens in new tab) fallen sharply after the company released a record-beating earning reports and an upbeat analysis of their forecasts.

Amidst concern of a global recession and in the wake of falling tech stocks, Apple's shares fell by 3.54 percent, closing at USD 155.64 yesterday. It is already down by 11.15 percent before the market opens today.

Analysts (opens in new tab) are worried that consumers will cut back on purchases like Apple iPods and Macs, especially as the growth rate of the iPod range has been decreasing.

The company has announced that it earned USD 1.58 billion on revenues of USD 9.6 billion in the last fiscal quarter, its highest ever and 35 percent higher than the corresponding quarter in 2006 - at this rate, Apple's revenues are bound to exceed USD 10 billion.

Steve Jobs also disclosed that more than 22 million iPods, 2.3 million Macs and an equal amount of iPhones were flogged during the quarter.

It seems that Apple is suffering from the Google effect, when investors are not satisfied by the performance of the companies - even if they outperform the rest of the industry - and still want more.

iPod revenues have also showed a much higher Average Selling Price for iPods - more than USD 181, as Apple moves from lower priced to higher, more feature filled iPods complete with larger screens and Wi-Fi access.

Désiré Athow

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.