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BBC and Myspace to partner on content

Myspace and the BBC have (opens in new tab) announced an agreement that will see the social networked owned by the Murdoch Empire distribute clips of the Beeb's most popular shows.

The BBC has already struck a number of similar deals with the likes of Youtube (opens in new tab) and Bebo (opens in new tab) - the pages on both sites look like twins - and has yet to do so with Facebook.

BBC's own Rory Cellan-Jones, noted that it is the first time that the Beeb allows its own video content to be copied on other websites by simply copying a few lines of code.

The deal involves MySpaceTV, the online section of Myspace whose performance has been less than stellar lately according to Alexa (opens in new tab), and will give the corporation a worldwide audience of more than 100 million users, scattered over 24 territories and in seven different languages.

Initially 150 clips from the BBC will be spread over seven different categories including Top Gear.

The Guardian has also provided with a few more details about the grand strategy behind BBC's iPlayer and Kangaroo; the first one will target international audiences primarily while Kangaroo (opens in new tab) - a joint venture with Channel 4 and ITV - will be "the digital home of BBC Worldwide's full-length programming in the UK."

Clips on video websites such as Myspace or Youtube are relatively short - roughly 2 minutes - and serve mainly to raise the profile of the BBC worldwide.

Désiré Athow

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.