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Google launches Barcode Adverts in Newspapers

Search Engine Giant, Google, has added a rather strange tool to its long list of advertising offers in the form of a small square barcode which you can see below.

Potential customers can use their mobile phone cameras to read the code and this will take the mobile browser to a mobile web address that's associated with the graphic file, which is presented in

SIA mentions (opens in new tab) three potential benefits like not having to type in a web address, the fact that the page can be made specifically for the user and that it can be tied to Google Analytics tools which give a wealth of information.

But there are also a few obstacles as well, like convincing phone manufacturers and mobile carriers to deploy this technology across their networks and to get the newspapers and magazine publishers to do the same.

Google believes (opens in new tab) that technology can revolutionize traditional print advertising and make it even more useful for readers as it fits with their commitment to making advertising as useful as possible for the end user, noting that Japanese - who have a pronounced taste for miniaturisation - have already embraced this technology since long.

Désiré Athow

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.