i-mode fades into the fog

It must have seemed a sure fire gamble introducing i-mode into the UK, unfortunately O2’s punt resulted in a snake eye throw of the dice.

In spite of the effort in bringing content providers on-board with the expectations of a successful repeat of the Japanese i-mode service, it seems that the handset manufacturers were not about to play the game.

Presumably O2 was too small a player for Nokia and others to put any effort behind another sort of WAP, in spite of millions of O2 customers around Europe. Customers want the real internet not a busted one.