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ICANN, Google vow to end Domain Tasting

Google will stop monetising domain tasting by the end of February 2008 according to Yahoo.

Domain tasting is the practice of a domain name registrant using a five day "grace period" to try and sell the domain. According to Wikipedia (opens in new tab), "During this period, when a registration must be fully refunded by the domain registry, a cost-benefit analysis is conducted by the registrant on the viability of deriving income from advertisements being placed on the domain's web site."

This practice has been condemned by a number of internet firms such as Google and Godaddy as many names are repeatedly registered and dropped within the grace period to get full refunds.

On the 23rd of January 2008, The Internet Corporation for Assigned Names and Numbers (Icann) has announced during a Preliminary report for the special meeting of its board of directors, its intention to end the five-day grace period when registering a domain, and to start charging the annual fee on registrar domain registrations.

Yahoo likens the practice to people who buy a device, use it, return it for refund and continues to do the same over and over again; except in this case, the device would be use to generate money (through Google Adsense in this case).

VNUnet (opens in new tab) says that as of January 2007 the top domain tasters accounted for more than 95 percent of all deleted dot com and dot net names, more than 45 million out of nearly 48 million domain names.

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.