Spice, the Indian telco communications that debuted the £10 mobile phone, is on track to release another first; a mobile phone that comes with an integrated optical drive to play movies, something akin of Sony's PSP proprietary UMD.
The discs are proprietary in nature, read by a blue laser and use the H.264 standard to deliver the content on a gorgeous 2.8-inch screen.
The phone itself looks like an old Motorola colour phone with an elongated screen; but you still get a TV out and up to 3.5 hours viewing time.
Jack Schofield from Guardian, says that it will ultimately be cheaper to flog mini DVD like optical media - which can be pressed for pennies and Spice will launch 40 Bollywood movies on optical drive followed by an estimated 1000 through partnership.
Similar handsets are expected to be released in other emerging countries like China and it is understood that dual layer 2GB discs and recordable drives are on their way.
This would mean that the drive could be used as a video recorder.
In related news, Spice is also offering a service that allows its users to call for free in exchange for in-conversation advertising.