Six months (opens in new tab) after having started to track mobile broadband sales, Top 10 broadband reports that more and more people are buying into dongles and USB keys and freeing themselves from the shackles of the landline to access the internet.
Currently all major mobile phone companies with the notable exception of O2 and MVNOs (Mobile Virtual Network Operators) like Tesco, Virgin and BT offer some kind of mobile internet access for as cheap as £10 per month, cheaper than BT's line rental.
Sales have increased by 50 percent month on month according to Top 10 broadband's Jessica Mcardle who reckons that if this trend continues, mobile broadband will surpass fixed landline in the next 24 months.
However, there are some important problems that need to be cleared out before this happens; mobile broadband has low download limits, although this can be said for many fixed lines internet service providers and speed is generally slower than fixed line broadband.
BT's Total Broadband option 1 for example offers only 5GB monthly (opens in new tab) download allowance for a whopping £17.99 per month while Orange charges (opens in new tab) £12 for a more manageable 6GB usage allowance.
3 has been particularly aggressive on mobile broadband with a £10 million expenditure on an advertising campaign.