Certain senior corporate bods have been buying up the iPhone as the fashion icon of choice.
BlackBerry's are no longer in. And the iPhone bought at the airport is being flung at IT with the powerful suggestion to get email on it or else.
Of course neither Apple nor O2 are selling it as a business handset, but a new toy can't be suppressed.
So firewalls and security are weakened, and the boss is happy until the next PR disaster.
So rejoice next week if Apple announces push email support; but will it be BlackBerry, or Microsoft providing the solution?