Whoever makes searching the web even simpler could potentially dislodge Google as the favourite web household name, according to Tim Berners-Lee, the inventor of the World Wide Web.
Speaking at the Royal Society for the Encouragement of Arts, Manufactures & Commerce in London, Berners-Lee argues that "Initially there was a huge issue that you couldn't find anything. Then of course the Google boys came along. And then of course it changed the web."
He added that "The web is incredibly simple. It works as people like their stuff to be read. What the internet did was, people said links aren't important, it's the thing on the other end."
Berners-Lee view the Semantic web as the next stage of the WWW's evolution by giving meaning to data being collected, essentially converting it into 'smart' information.
He provided the example of combining bank statements and photos with a desktop calendar which would allow user to display a snapshot of their life.
News.com also mentions a number of startups - Like Wikia or Freebase - who are working on making the Semantic web into "meaningful" products
Google has yet to show its cards when it comes to Semantics and says that one must carefully tread especially because it could be a gold mine for fraudsters and criminals.