We are told that after the children, the pets and the photographs the next thing we would save from an inferno is our mobile phone.
Is this so we can call the fire brigade? Not really.
Now our most endearing photographs, and many cute videos, are nowhere else other than our mobiles.
But do we ever bother to backup? Do we even know how? Many don’t.
So after many, many false starts O2 are taking the problem seriously, again.
This time their twist is that users can share photographs with friends.
Yes, there are many other services out there -but for many this will fit their needs.