After Apple's interest in unlimited music, another music company, this time a record label, has announced that it will allow users to access songs on the label's catalogue without any restrictions.
The song files will be compatible with a number of MP3 devices on the market, once they have been downloaded.
EMI’s Chief Executive Rolf Schmidt-Holtz briefed the German newspaper Frankfurter Allgemeine Zeitung about the plans which have yet to get a launch date.
The service is expected to cost between £4.50 and £6 per month and Sony has vowed to continue selling music through Apple's iTunes store.
Arstechnica writes that Sony's venture might prove to be a dead dodo since it will require a Digital Rights Management solution to work properly (bearing in mind that this is a subscription service).
On the other hand, there is no universal DRM scheme which will work both on Apple and other devices (including mobile phones).
Furthermore, the service does not include other labels for now and could be looking for an early grave just like Sony's Connect service which was shuttered in 2007.
CNN, which broke the news, also points out that Sony could also look into cooperating with mobile phone manufacturers, just like Nokia did with Universal.
Now, it would be a win-win situation if SonyBMG forged an alliance with Sony-Ericsson.