Internet pipes could soon be clogged with videos of menthol cokes and yokelish kids if latest expert reports are to be believed.
Surge in demand for video services like Youtube and the iPlayer could break the internet, Larry Irving, co-chairman of the Internet Innovation Alliance, an American industry group lobbying for universal improvements in the web's network, told the Daily Telegraph.
There are speculation that traffic on the internet could be significantly stalled by 2010 if video websites continue to grow at breakneck speeds; Youtube, the Google owned video website, for example is said to consume more bandwidth than the entire internet back in 2000.
Ellacoya Networks, a company which manufactures traffic analysis equipment, said back in June 2007 that Youtube alone accounted for nearly 10 percent of all the internet traffic in Northern America, based on statistics collected from one million broadband internet users.
According to Web Analyst firm Alexa.com, Youtube's Daily pageviews per million has nearly doubled since June 2007 and it is currently the second most popular website behind Yahoo.com properties.
The bulk of the current internet structure is built on copper phone wires which were initially conceived to carry voice calls; while the phone exchanges have been regularly upgraded, the wires remained intact for decades.
BT which is gradually building its 21st Century Network (21CN) says that a national fibre optic network, which would greatly improve speeds, would costs £20 billion to implement and would take at least 20 years.