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Worldwide PC sales still healthy; Apple increases US market share

Nearly 70 million PCs have been sold in the first quarter of 2008 according to research company IDC with the US posting the lowest year on year growth compared to other international markets.

Laptops continue to drive the computer market as consumers move from one computer per household to one laptop per person; the same trend is seen within the corporate computer market where laptops are banking on mobility and versatility to close sales.

Microsoft Vista has not been a major factor in boosting worldwide PC sales although Service Pack 1 could what businesses were waiting for before transitioning to newer platforms.

Average selling prices have also fallen substantially thanks to increased competition which drove OEM prices and profit margins down.

Amongst the top five vendors, Dell had the strongest quarter, closing the gap between itself and HP; it was however Acer which saw an eye-popping 66 percent growth year on year, more than three times the growth of its nearest rival, Lenovo.

The market share of white boxes fell heavily at 43.9 percent; which can be explained by the fact that laptop sellers have a much stronger brand and a more superior appeal to customers than desktop sellers.

In related news, Apple shipments have grown by nearly 33 percent according to the same report in the US; the biggest rise within US.

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.