Google captures World's Greatest Brand spot

Google has enjoyed a couple of good days after its brand came first in a Global Brand survey published by WPP-owned Millward Brown which looked at the goodwill associated with companies status.

The study, which looked at more than 50,000 companies worldwide, valued Google's brand at $86 billion, a 30 percent increase over last year's while over the same period, Google share prices actually dropped by nearly 6 percent.

Telecoms and IT companies make up half of the world's top ten brands with Vodafone at number 11. Apple's Brand value surged during the past year to reach £27.6 bn, a 123 percent growth which highlights the company's unique relations with its customers and its recent PR successes.

China Mobile is a surprising entrant at number five thanks to the exploding mobile telephony market in China and its customer base, estimated at nearly 600 million subscribers with a value of £28.6 billion.

Most top brands enjoyed double digits increase in brand valuation in 2007 and retained their places compared to 2006.

Google's shares also peaked on Friday after it announced that its Q1 profits rose by 30 percent.