Investment in corporate Web 2.0 gear to spark new revolution

Entreprise 2.0 is bound to set the Corporate world ablaze if the latest figures from Forrester Research are to be believed.

According to the research firm, firms will spend up to $4.6 billion by 2013, with expenditures in the sector growing at 43 percent over the next five years.

Web 2.0, Forrester reckons, represent a paradigm shift, a new way of connecting customers with businesses and to leverage employees' networking and collaboration potential.

The survey also found out that 56 per cent of North American and European enterprises rank web 2.0 as a priority in 2008 with consumer giants such as General Motors, McDonalds, Coca Cola and Microsoft investing massively in the sector.

Details of the report have been discussed at a Web 2.0 Conference in San Francisco.

The Joint-Chair person of the conference, Jennifer Pahlka told the BBC: 'This is where we see the future of the web. The companies making announcements here are building that future."

Although Web 2.0 is slowly becoming mainstream, there are already calls for the third version of the web, so called Web 3.0 to make its debut.