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Investment in corporate Web 2.0 gear to spark new revolution

Entreprise 2.0 is bound to set the Corporate world ablaze if the latest figures from Forrester Research are to be believed.

According to the research firm, firms will spend up to $4.6 billion by 2013, with expenditures in the sector growing at 43 percent over the next five years.

Web 2.0, Forrester reckons, represent a paradigm shift, a new way of connecting customers with businesses and to leverage employees' networking and collaboration potential.

The survey also found out that 56 per cent of North American and European enterprises rank web 2.0 as a priority in 2008 with consumer giants such as General Motors, McDonalds, Coca Cola and Microsoft investing massively in the sector.

Details of the report have been discussed at a Web 2.0 Conference in San Francisco.

The Joint-Chair person of the conference, Jennifer Pahlka told the BBC: 'This is where we see the future of the web. The companies making announcements here are building that future."

Although Web 2.0 is slowly becoming mainstream, there are already calls for the third version of the web, so called Web 3.0 to make its debut.

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at ITProPortal.com where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.