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£5 mobile phone quartet at Asda could pull prices further down

Walmart-owned British Supermarket Asda has started to sell more than 50,000 mobile phone handsets for £5 when purchased with a £10 top up; that's cheaper than a pack of cigarettes.

This is part of a bid to attract more customers to Pay as you go services from a number of mobile phone providers, which Peter Pritchard, ASDA Trading Director, says would allow customer to be in control of their mobile phone expenses.

A few days ago, a US-based company called Hop-on announced that it would sell a £10 disposable mobile phone which is arguably less feature-rich than any of the four £5 mobile phones that Asda is selling.

The four models are the Nokia 1112, Sagem My150x, Sagem My220x and Sagem My212x; with the last two even offering a colour screen.

An Asda spokesperson said that there are no strings attached to the price and did not mention whether more stock will be available at £5 once the initial batch of 50,000 is depleted.

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at ITProPortal.com where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.