Skip to main content

Last.FM and AOL target 21 million users in online radio blitz

AOL is to partner with Last.FM to distribute music across Europe and create the largest online Radio community in the world, overnight, through the relaunched AOL Radio service.

The Radio, listed on radio.aol.co.uk, will offer millions of tracks to users through a streaming solution and will cover UK, Germany and France initially with more countries added to the list in the coming months.

AOL Radio Users will be able to listen to artists and those sharing the same genre from the comfort of their browsers as well as looping any music or tracks that they've listened.

The service will learn the users taste and propose similar music in a bid to keep the listener hooked to the service.

Other services include the ability to access extra content like videos, pictures, events and possibly sell CDs, tracks, ringtones, concert tickets and related accessories.

Martin Stiksel, co-founder of Last.fm, which has been purchased by CBS last year for £140m, said: "We can offer a unique music discovery and listen-again service with the millions of tracks in our catalogue, allowing us to bring interactivity to online radio sites like AOL's."

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at ITProPortal.com where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.