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Mobile Messaging to grow exponentially by 2011

A report by Messaging company Acision forecasts that revenues from mobile messaging will hit USD 165 billion globally by 2011, 40 percent more than the amount previously tabled by Analyst firm Ovum.

Acision is well placed to produce such forecasts since it powers half of all the world's text and multimedia messages and has been boosted by operators desire to get more revenues out of messaging.

Mobile messaging might be 15 years old and might look obsolete, but with rock bottom costs and investment and margins of up to 6000 percent, no wonder that it still accounts for a significant chunk of operators profits even in mature markets.

The company has come up with a five step plan in order to squeeze even more revenues and get more users, especially from third world countries, addicted to their services.

These include personalising the messaging experience, use partnerships and multi-play strategies, subsidise mobile internet revenues through messaging integration, mobilise entreprise applications and leverage the mobile marketing opportunities available.

Obviously, the biggest unknown remains how popular instant messaging on mobiles will become in the long run; should their usage boom on mobiles, then text and messaging could face a difficult future.

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at ITProPortal.com where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.