A report by Messaging company Acision forecasts that revenues from mobile messaging will hit USD 165 billion globally by 2011, 40 percent more than the amount previously tabled by Analyst firm Ovum.
Acision is well placed to produce such forecasts since it powers half of all the world's text and multimedia messages and has been boosted by operators desire to get more revenues out of messaging.
Mobile messaging might be 15 years old and might look obsolete, but with rock bottom costs and investment and margins of up to 6000 percent, no wonder that it still accounts for a significant chunk of operators profits even in mature markets.
The company has come up with a five step plan in order to squeeze even more revenues and get more users, especially from third world countries, addicted to their services.
These include personalising the messaging experience, use partnerships and multi-play strategies, subsidise mobile internet revenues through messaging integration, mobilise entreprise applications and leverage the mobile marketing opportunities available.
Obviously, the biggest unknown remains how popular instant messaging on mobiles will become in the long run; should their usage boom on mobiles, then text and messaging could face a difficult future.