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Samsung to quit laptop business if it fails to triple its size by 2011

Samsung has acknowledge that its notebook division is in dire state and is considering stopping manufacturing laptops within three years if it fails to triple its market share to 11 million laptops per year.

Speaking out to UK tech journalists, Sukyong Hong, Samsung's Senior Manager of Overseas Sales & Marketing, said that the Korean giant needs to grow its market share from 1.7 percent to 5.7 percent to be able to sustain its operations.

To achieve this goal, Samsung needs to apply to its laptop branch, the same strategy that made its mobile phone division so successful; start selling worldwide, churn out more models and keep prices low.

Surprisingly, the company sells laptops only in 10 countries worldwide, a fraction of the markets where its mobile phones are sold.

Samsung laptops are popular in the UK thanks to the positive aura and relative affordability of the brand - especially when compared to Sony - and has managed to sell more than 200,000 laptops.

And it is Sony that Samsung will have to catch first if it is to succeed in keeping its laptop presence alive and terribly ironic, considering that Samsung manufactures memory, flash storage, hard disk drives, LCD panels, optical devices and many other parts that go into rival laptops.

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.