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AMD back in the fray with brand new Gaming platform

Platforms are a great way of marketing your products and AMD is trying to do just that with the release of the GAME! Program which, it hopes, will boost its sales and help sell more chipsets, video card and CPUs.

AMD's research pointed out that two thirds of desktops and laptops sold in the past year were not powerful enough to delivery "a great gaming experience" and the GAME! scheme actually tries to solve this issue, arguably to AMD's advantage.

For a computer to qualify as a GAME! PC, it will have to include any relatively recent AMD processor except Semprons together with a 3000-series graphics card which means that most recent AMD systems will fit the GAME! label and will perform well in most games and at average resolutions.

AMD has signed a number of manufacturing partners whose task will simply be to stick .... a sticker outside a case; Acer, AMD and Logitech but no Dell or HP.

There has been a number of similar schemes by AMD and Intel in the past; the Centrino Platform was a successful venture for Intel while AMD Live! was all but forgotten.

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at ITProPortal.com where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.

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