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Apple : The Most Favourite High-End PC Brand in the US

According to a recent report published by the NDP group, more than two-third’s of the high-end computers sold in the US are Macs.

The NPD Group recently released figures that state that Apple Inc. sells more than 67 percent of the high-end PCs (in the range or more than $1000) in the United States.

Apple’s success in this high-end market has given this company a total market share of 14 percent.

The figures also claim that the sales of Apple’s desktop computers have increased by 45 percent, which is the exact opposite of the recent market trend that favours laptop computers to desktops.

Industry experts and analysts attribute this increasing popularity of Mac to the release of the iPhone in the US market (as well as the fact that Mac are now cheaper).

The disappointing performance of Windows Vista is also said to have played a key role in the upsurge of Mac sales.

Added to this success is the exceptional success of iPod, which Apple itself claims has increased in sales by more than 50 percent over 2007.

These impressive figures have been backed by other fellow analysts such as Piper Jaffray, according to which Apple’s market share in the US consumer PC and laptop market is 21 percent.

However, the IDC claims that Apple Inc. has only 6.5 percent of the US market.

Apple has announced an increase of 36 percent in revenues, defying all expectations of an economic downturn.

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at ITProPortal.com where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.