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We're Not Affected By Advertisement Slump says Google

Google’s co-founder says that Google’s ad revenue will not be adversely affected during an economic downturn at a networking event held in Europe.

Sergey Brin, co-founder of Google, said at Google's annual zeitgeist networking event in Europe that the Internet search giant will live through the recent sharp downturn in advertising spending, and that instead of losing advertisers, it stands to gain more advertisement spending.

Brin then went on to say that the company’s ‘metrics driven’ platform is soon becoming the absolute favourite advertising destination for most companies going through a lean period since it lets the advertisers easily count the number of hits that they get on their web sites and see the effectiveness of their ad campaigns for themselves.

He illustrated his statements with the example of US Airlines, saying that after 9/11, though the airlines was going through rough weather, it increased its spending with Google.

The co-founder of Google concluded by saying that during financially lean times, advertisers become more investment driven, and Google caters to this need for ‘value for money’.

Google's annual zeitgeist networking event was attended by 350 of Europe’s most influential political and business personalities, including Prime Minister Gordon Brown.

Google’s other co-founder Larry Page was also heard commenting on the potential Microsoft-Yahoo deal by saying that 'It's exciting to have a horse race. The Internet is still a wide open space.'

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.