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YouTube Tops the Popularity Charts in the UK

According to UK data for April 2008 released by Nielsen Online, YouTube is the most popular social media site in the UK.

This website has managed to retain its position at the top for the seventh consecutive month.

Facebook came in second by clocking up more than 10 million unique visitors in a single month, which makes it the second online social media brand to achieve this feat; YouTube had first crossed this number in November 2007.

Compared to April 2007, the list of the top 10 social media sites in the UK has a few new entries such as Slide and Wordpress, where the old favourites such as Google Video (which fell from the 8th to the 20th position) and Friends Reunited (that dropped from number 10 to 14) lost badly.

Alex Burmaster, the European Internet Analyst at Nielsen Online, said that though social media is undoubtedly the ‘in-thing’ of the web at the moment, even the leading players cannot afford to sit back and enjoy their glory.

He went on to say that the Internet is extremely competitive, which is apparent from the fact that even the most popular sites have experienced failure at retaining users’ interest over the last year.

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.