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Report Urges Small Businesses To Demand For Better Broadband Services

Although Small and Medium Businesses are relying on broadband connectivity to make their business work, a mind-boggling 90 percent of them would not consider moving to another service provider even when they have connectivity issues and slowdowns, according to a report.

The study, carried out by research firm Quocirca, on behalf of Easynet Connect - the new SME division of Sky-owned ISP, Easynet, show that businesses are far more likely to bottle up and stick with their existing service providers even if the service they receive tanks.

More than three quarters of those surveyed had suffered from service problems but only 10 percent were considering moving elsewhere; this compares poorly with the consumer market where user loyalty is much lower.

The research also highlighted the fact that more than 70 percent of businesses wouldn't be able to work without internet access for more than 24 hours.

Rob Bamforth, principal analyst at Quocirca, reacted to the report saying that : "As more and more businesses regard the internet as the backbone of their day-to-day processes, it is important that they understand that internet connectivity can and should be tailored to fit."

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at ITProPortal.com where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.