Although Small and Medium Businesses are relying on broadband connectivity to make their business work, a mind-boggling 90 percent of them would not consider moving to another service provider even when they have connectivity issues and slowdowns, according to a report.
The study, carried out by research firm Quocirca, on behalf of Easynet Connect - the new SME division of Sky-owned ISP, Easynet, show that businesses are far more likely to bottle up and stick with their existing service providers even if the service they receive tanks.
More than three quarters of those surveyed had suffered from service problems but only 10 percent were considering moving elsewhere; this compares poorly with the consumer market where user loyalty is much lower.
The research also highlighted the fact that more than 70 percent of businesses wouldn't be able to work without internet access for more than 24 hours.
Rob Bamforth, principal analyst at Quocirca, reacted to the report saying that : "As more and more businesses regard the internet as the backbone of their day-to-day processes, it is important that they understand that internet connectivity can and should be tailored to fit."