In a move that will shake the fixed landline Broadband market in the UK, 32 Internet Service Providers, representing more than 90 percent of the sector have signed for a voluntary scheme set up by the regulatory body, Ofcom.
The news comes a few days after a nationwide survey carried out by the BBC and Thinkbroadband.com found that although broadband was becoming more popular, speeds across the counties were still far from being up to the scratch compared to other European countries.
The code will allow customers who have signed for a higher speed broadband package to fall back to a lower speed if they aren't satisfied with the quality of service and will compel the ISPs to provide users with updates and alerts on their usage limits.
Broadband providers will also be compelled to provide prospective customers with an accurate estimate of the maximum speed they could reach once connected; they will also be asked to help their customers solving any technical problems that might impede their connectivity.
It would be quite interesting to see what ISPs constitute the remaining 10 percent of so since that a number of providers out there are merely resellers for BT, which means therefore that potential issues lie outside their control zone.