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ITV Gets Ready For Euro 2008 HD TV Bonanza

UK's largest commercial TV channel, ITV, will launch its new high definition service tomorrow, 7th June, to mark the beginning of the Euro 2008 football fest with the first match pitching Turkey and Portugal.

ITV, which will jointly broadcast Euro 2008 with the BBC, will air the matches through the newly released Freesat HD service which was release back at the beginning of last month.

Freesat HD would have been promised a bright future had England qualified for the finals which will be played in Austria and Switzerland, especially as this is a free service.

The Beeb will also broadcast the first game of the tournament.

ITV is also set to start a number of "top movies" together with various European and national football matches in the summer.

More than 200 channels will be available in the long run and will be available to more than 98 percent of the UK population provided you get the right satellite dish and set top box.

You will also need to have an HD Ready TV or Projector to enjoy the improved images; the Register reports that Panasonic already has a number of LCD TVs complete with Integrated Freesat Tuners.

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at ITProPortal.com where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.