UK's largest commercial TV channel, ITV, will launch its new high definition service tomorrow, 7th June, to mark the beginning of the Euro 2008 football fest with the first match pitching Turkey and Portugal.
ITV, which will jointly broadcast Euro 2008 with the BBC, will air the matches through the newly released Freesat HD service which was release back at the beginning of last month.
Freesat HD would have been promised a bright future had England qualified for the finals which will be played in Austria and Switzerland, especially as this is a free service.
The Beeb will also broadcast the first game of the tournament.
ITV is also set to start a number of "top movies" together with various European and national football matches in the summer.
More than 200 channels will be available in the long run and will be available to more than 98 percent of the UK population provided you get the right satellite dish and set top box.
You will also need to have an HD Ready TV or Projector to enjoy the improved images; the Register reports that Panasonic already has a number of LCD TVs complete with Integrated Freesat Tuners.