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Apple Enlists Developers To Crack The Corporate Market

The 3G iPhone or iPhone v2 was launched yesterday by Steve Jobs in San Francisco in what was the year's most awaited product launch; but there was a particular reason why this was done on the first day of Apple's Worldwide Developer Conference.

Apple's CEO want to push the iPhone as a sturdy, enterprise ready platform in a very lucrative market where RIM's Blackberry is leading the pack and the inclusion of WPA2 Enterprise wireless security protocol means that they're now talking business.

The new 3G connection which runs three times faster than the Edge wireless connection on the first iPhone means that the single most important issue that plagued the iPhone has now been solved.

This paves the way to an array of possibilities; the iPhone now supports Microsoft Exchange ActiveSync, global address book, push email and calendaring as well as the possibility to wipe out the data on a lost or stolen iPhone.

Most importantly though, the feedback that Apple received from the developer community has been rapturous with more than 20,000 developers applying for Apple's Apps Store while its software development kit (SDK) has already been downloaded more than 250,000 times.

Still, even Steve Jobs contagious enthusiasm couldn't stop Apple's share price from falling heavily by more than 2 percent to 181.61 even as the phone will be sold in more than 70 countries by the end of the year.

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at ITProPortal.com where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.