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Google Gets Monopolistic, Eyes 90% Of UK Search Market

Google increases its market share in the UK by 10 points in one year while rivals experienced a slump.

Market analyst Hitwise revealed that the market share of searches by Google UK grew by 10 points to reach 87.30%, all in the course on one year.

The revelation of search market share is important as it shows which search engine is more favorable for selling advertisements.

Google UK’s closest rival Yahoo UK fell by 8.6 percent to 4 percent; Microsoft also experienced a drop, to settle with 3.72 percent of the market share while Ask fared no better as it too plummeted to 3.07%.

However, the market share for Google in US is growing at a slower pace, from 65.1% to 68.3% in one year.

Nevertheless the Internet firm is bound to increase its domination unless rivals Yahoo and Microsoft make a radical change in their strategies.

It is common to see such market control in sectors where there is strong technological competition however it is interesting to see such gains for Google where users can easily move to another search options.

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at ITProPortal.com where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.