“I attended Citrix iForum this week. Citrix CEO Mark Templeton kicked things off in his inimitable style. I like the way he tones things down when talking to a typically reserved British crowd.
No toe-curling renditions of how "pumped" he is and no enthusiastic requests for audience participation, as there are at the Summit event in Orlando. It doesn't go down too well over here and Mark knows that.
Almost 2 hours in, just as I was beginning to think XenDesktop wasn't going to get a mention, Mark took the opportunity to remind us he had been at Citrix for 13 years and that the recent XenDesktop launch felt a bit like the launch of WinFrame all those years ago. Quite important then!
The main point he made was that this form of IT delivery has to fulfil two main objectives. It has to be a high-definition experience for the user (alluding to satellite TV as an example) and it must enable simple, real-time assembly and disassembly of the component parts for the IT administrator.
Citrix is calling it Desktop 2.0 and the bits that make up the end product should be seen as being attached to each other by Velcro rather than the superglue used in "Desktop 1.0". Again a nice analogy.
To get the best out of it, customers should use a new machine, which most of the thin client vendors now offer including something called the Desktop Receiver - an all-singing, all-dancing client that all of the other individual Citrix clients, such as XenApp, Access Gateway etc., all plug into.
Desktop as a Service (DaaS) gives users the feeling of a fresh, new PC every time they log on. There is also a new edition of XenApp solely designed for use with XenDesktop.
If customers have XenApp already, they simply pay a small upgrade fee - as long as they're on XenApp Platinum that is – which 35% of all licenses now are.
With XenDesktop, we're talking about a ground-breaking technology that apparently eradicates slow log-ons, always provides a pristine image and always provides a user with their correct settings wherever in the world they log on.
But you need a hypervisor of some description for XenDesktop to work. This can be XenServer, but the "co-opetive" MS Hyper-V or the dastardly VMWare will also do.”