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EU Seeks To Boost E-commerce Across Europe's Frontiers

The recent launch of the Nintendo Wii-Fit showed that sometimes, the best deals (and availability) for bargains, are to be found across the Channel which is why the European Commission will be redoubling its efforts to remove trade barriers which are preventing European e-commerce from prospering.

In a statement, the Commissioner, Meglena Kuneva said "Consumers and retailers are beginning to embrace e-commerce at national level but internal market barriers still persist online. The potential of the online internal market to deliver greater choice and lower price to consumers and new markets for retailers is considerable".

A EU-backed study showed that more than 50 percent of consumers with internet access had made online purchases with a fraction having purchased goods across the border.

Other than trying to bring down prices, there are also a few more logical reasons why people prefer to buy closer to home; quality of service, language barriers, potential warranty issues, possibility of financial fraud etc.

But the truth remains that companies, especially in the travel sector, often fleece customers by imposing higher charges when purchasing from one country compared to another.

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at ITProPortal.com where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.