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Google Woos Its Advertisers With New AdPlanner Tool

Google has come up with a new offering which is designed to help its advertisers effectively track their target audiences.

The search giant has launched a new tool called AdPlanner, which provides the advertisers all the essential data of their potential customers – including the demographic aspects - which can help them build appropriate advertising strategy.

The tool will assist the advertisers in purchasing the most suitable advertising space, as AdPlanner familiarize them with the websites that their target audience often visits.

Apart from using its own search engine, Google will also use third party sources to gather the required information about the online consumer behaviour.

As of now, Google seems to assist its existing advertising customers in making objective decisions for placing their advertisements on most visited websites.

The service presents an analytical picture of online advertising and it helps the advertisers explore the web market in a better manner.

This will also benefit Google as it will substantially increase the amount of money advertisers spend on online advertising.

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at ITProPortal.com where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.