Phone Maker Nokia released a brand new range of mobile phones on Friday, aimed clearly at those who prefer style to substance, and in the same vein as Dell's laptops a few days earlier, the phones can be personalised to through "vibrantly hued exchangeable covers".
For now, the range consists of four devices, the Nokia 7610, 7510, 7210 and 7310 Supernova and come with a number of exchangeable Xpress-on Covers with "striking colors and glamorous surfaces", according to the press release - now it would be interesting to find out whether you can put photos on those covers.
Bottom of the pile is the 7210 with a 2-megapixel camera, EDGE connectivity and an FM radio, while the 7310 model adds a TV out and the ability to change faceplates; a notch up is the 7510 which unlike the two previous candy bar models, come as a flip form phone.
As for the 7610, it adopts a high end top of the range, slider form factor and bundles in a 3.2 megapixel camera, 2 LED flash and a 8x digital zoom.
The more expensive members of the range benefit from web access a well and pack in a number of Nokia online services like Search, OVI, Nokia Maps and Nokia Music store.
The price of the 7610 has been set at £180 roughly, which means that it should be free on most £20-plus monthly contract; one major disadvantage though, this is not a 3G enabled mobile phone.