Nokia's recent launch of free push email sounds, on the face of it, another strategic drive into the mobile services space.
However Nokia only support ten handsets so far, and only Symbian at that.
Emoze on the other hand has supplied a similar service for the last few years and built a firm user base, recently expanded to encompass the SME sector.
Nokia's move could have made their business vulnerable, but Emoze has a great card up their sleeve.
From next month Emoze will support Java enabled handsets, not just Symbian or Windows Mobile. Users will be able to choose from 100's of handsets and still receive push email.
Perhaps Nokia should have bought Emoze?