Recent research by Vodafone tells us that a tenth of businesses expect a response to an email within 30 minutes.
Was it only 25 years ago that the best response most of us had was three days snail mail?
Although of course we did have the wonder of modern communication, the telex, and its recalcitrant operator.
Then in the early 90’s, after the umpteenth postal strike, fax took over as the ‘instant’ communication of choice, though still the secretary had to type it out, unless you had the wonders of fax mail.
But now two hours is evidently the expected norm allowed for a response.
So thinking on your feet with mobile email is a necessity, but at what cost.
Sometimes the best response requires mulling over, but now we can only expect second best.