The latest music track, "House of cards" from Popular British Pop group Radiohead, has attracted Google's attention for its interesting use of technology throughout the promotional video, whose data set has been open sourced under a Creative Commons licence.
The Guardian though claims that the visualisation will be free for a few months after which you will have to pay to access it.
The first company scanned 3D images in close proximity while the Velodyne system captured large environments such as landscapes.
The featurette was filmed without the use of a camera or any traditional lighting and instead, Radiohead, had recourse to advanced scanning technologies from Geometric Informatics and Velodyne.
Google has a Google Code page highlighting the main features of the underlying technology and where you can download the data and create your own visualisations.
The video shows the reconstructed the face of Radiohead's lead singer Thom Yorke amongst others and used only data as primary source of information.
In all, 64 lasers rotating and shooting in a sphere 15 times per seconds produced all the exterior scenes you will see in the video.
You can view Radiohead's new Video here.