Information Paradigm - When too much of of something makes your business sick

We are continually being bombarded by so much of it that these days that it can be difficult to manage efficiently.

Over the last decade, the amount of information that people manage on a daily basis has become overwhelming. We have reached the state of “Information Overload,” a term coined in 1970 by Alvin Toffler in his book Future Shock.

Information is produced at rapidly-increasing rates, duplication and transmission of information is getting easier, communication methods are multiplying and archives of historical information are exponentially growing.

It’s become increasingly difficult to find relevant content with all the noise.

Faced with growing levels of information overload, teams suffer from the inability to make clear and accurate decisions, as well as from increasing stress levels and diminishing organisational performance.

According to the Gallup Organisation, the loss of productivity from stressed-out workers costs the United States more than $300 billion dollars per year.

Adding to the challenge of information overload is the growing prevalence of distributed workforces. Coordinating, connecting, and integrating a workforce is challenging enough when everyone is sitting in one location.

The complexity increases as a business expands into new locations, across a state, region or even the world. The complexity grows yet again when you factor in partners and suppliers.

Software was supposed to help solve these problems, not exacerbate them. While information is now easily accessible, it is not necessarily usable.

The software challenges that lie ahead are less about getting access to the information people need, and more about making sense of the information they have.

In a recent Wall Street Journal article, it was revealed that white collar workers waste an average of 40% of their workday.

Not because they aren't smart, but because they were never taught the organisational skills to cope with increasing workloads and demands.

Mindjet makes software that helps people visualise and use information. Its products enable individuals and teams to work smarter, think creatively, and save time every day.