Global Financial Institution HSBC could spark a massive turnaround for Apple's iPhone in the corporate market as one of its senior CIOs has officially confirmed that the group is reviewing the revered mobile phone.
Speaking to ZDnet (Australia), HSBC's Australia and New Zealand chief information officer Brenton Hush stressed that "We [HSBC] are actually reviewing iPhones from a HSBC Group perspective ... and when I say that, I mean globally".
The group which has 300,000 employees worldwide would be the first major institution to switch from RIM's Blackberry to Apple's iPhone in a move that would constitute a massive blow for the manufacturer of the communicating device popularly known as "Crackberry".
The new iPhone 3G has added a few entreprise-oriented features that were sorely missing in the first edition; support for Microsoft's Exchange ActiveSync platform as well as the integration of industry-wide security standards have all but wiped out concerns from those who considered the iPhone more as a gadget.
Furthermore, Apple's new App Store could possibly allow critical applications to be deployed easily and quickly although it remains to be seen whether the iPhone could compete with the Blackberry family on its strongest point : Email handling.