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UK web Users Learning To Search Brands Instead of Generic Names

Study has revealed that Brits prefer searching through brand names instead of generic keywords.

A recent survey by Hitwise and Experian showed that search via branded keywords has soared to 88 percent, registering an impressive 20 percent growth in past three years.

The study further consolidated the recent ComScore survey, which speaks about the increasing popularity of social networking websites, with Facebook leading from the front, and emerged as the most searched website in UK, followed by Bebo, YouTube, and MySpace.

Even the blogs and websites related to the leading brands are minting money from online searches, as about 8.7 percent UK searchers have visited the websites that aren’t directly linked with the original brands.

Lynn Brunner, Experian’s Director for Consulting and Propositions, emphasised the importance of offline marketing in driving online users, and pointed out internet’s role as a unifier of the brand and direct marketing, and hence called for an early inclusion of Search Engine Optimisation in various brands.

Désiré Athow
Désiré Athow

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at ITProPortal.com where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.