It seems that Microsoft has finally got the right man to counter the Apple’s famous “I’m a Mac, I’m a PC” advert, in the guise of renowned comic star Jerry Seinfeld.
Seinfeld would become a part of Microsoft’s massive USD300 million campaign for sprucing up the image of its operating system, which is scheduled to start during next month.
The comedian has already endorsed several prominent brands, including Yoo-hoo, Junior Mints, Drake’s Coffee Cakes, and his campaigns for Burger King was really appealing to the young audience.
Seinfeld will be paid USD10 million for the entire campaign, and he will be seen kidding around with Microsoft’s founder Bill Gates, Wall Street Journal reported.
Seinfeld has already exhibited his promotional skills during the ad campaigns for American Express, and in marketing Dreamworks animated film “Bee Movie”, which was co-written, co-produced, and voiced by Seinfeld.
The campaign is developed by Crispin Porte + Bogusky, a Miami-based ad agency, and it is targeted to revive the image of Windows operating systems on a whole.