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Advertising Worth GBP 6 billion To Telecom Companies by 2011

Advertising has turned out to be the major source of generating revenues for the Telecom Carriers across the globe, a research from the analyst firm Gartner revealed.

The industry is all set to generate revenues worth USD12 billion (roughly GBP 6 billion) by 2011, Gartner predicted, but the road ahead does not seem to be an easy walk for the telecom companies, and companies should dynamically adapt themselves to the changing advertising environs, the analyst firm stated.

Gartner’s Research Director, King-Yew Roong has asserted the need for differentiated approach for companies to align themselves with the dynamic advertising industry.

He further avowed the importance of the transformation for the companies as, “the advertising money is being pursued by their immediate telecom competitors, consumer device manufacturers, such as Nokia, and Internet-related companies, like Google Yahoo, etc.”

Relevant advertisements would help the companies in developing a bond with its customers, Roong added.

Further, Google snatched the top notch in mobile search category at the Future Mobile Awards, as declared by the IT analyst Juniper Research.

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at ITProPortal.com where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.